Published: 29th June 2023
Dundee United are proud to unveil our brand-new home kit for the upcoming 2023/24 campaign.
Errea’s debut strip as our Technical Partner, the body of the shirt features a unique marble pattern which incorporates our lion rampant from the club crest.
The Italian manufacturer’s logo adorns the chest opposite our modernised club badge.
Positioned between two black side panels is the sleek logo of trading platform Bartercard UK, who take centre stage as our new front-of-shirt sponsor and principal partner.
A contemporary, stylishly shaped collar introduces both of our secondary colours, black and white, whilst the cuffed sleeves also sport the dual-colour design.
On the reverse upper, the DUFC acronym underlines another bold lion rampant emblem, tidily encased in a contrasting black box.
The inner neckline sports added detail lettering, and Errea’s ‘Authentic’ stamp adds the finishing touches to a truly stunning shirt.
A further update regarding when the kit will be available for supporters to purchase will be communicated in due course.
The Beginning Of A New Era
Upon the reveal, Elliot Shaw, Head of Commercial and Sponsorship, said: ‘I am absolutely delighted how our maiden kit of the Errea era has turned out.
"The design is stylish and contemporary, and I have no doubts that it will be a real hit with our supporters."
He continued: "I am also thrilled to introduce Bartercard as our new front-of-shirt sponsor for the 2023/24 season.
"Bartercard have been a fantastic partner to work with, and it is great to see how our initial conversations last summer around partnering with the club have developed at such a pace that they are now Principal Partners. I would like to thank Chris and the team for the magnificent support that they have given to Dundee United."
Errea's Head of Global Partnerships, Fabrizio Taddei, added: "We believe we have succeeded in bringing a fresh and exciting look to Dundee United's 2023/24 home kit.
"The unique tonal pattern utilises a classic camouflage style in varied tones of Dundee United's iconic tangerine. Upon closer inspection, supporters will notice the lion rampant from the club crest woven into the body of the fabric.
"We hope Arabs will remember and cherish this shirt for many years to come."
Short-sleeved shirt - £55
Long-sleeved shirt - £60
Shorts - £22
Socks - £11
Full kit - £88/93
Short-sleeved replica shirt - £45
Shorts - £20
Socks - £9
Full kit - £74
Full kit - £45